Retailers buoyed by fine weather and football - 20th July 2018

Soaring temperatures and England’s sizzling displays to reach the World Cup semi-finals for the first time in 28 years helped supermarket sales to grow at their fastest rate this year.

According to a report by market research firm Kantar Worldpanel, food and drink sales in the 12 weeks to July 15 rose by 3.6 per cent from a year earlier.

In the week Gareth Southgate’s men beat Colombia and Sweden, alcohol sales hit a record for a period outside of Christmas and Easter.

Tesco still has the biggest share of the grocery market at 27.6 per cent while Aldi, Lidl and the Co-op saw their market share grow.

The remainder of the major High Street chains including Sainsbury, Waitrose and Asda saw their market share remain the same or fall back slightly while home delivery food service Ocado saw its market share grow to 1.2 per cent.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel said: “Over the past month, football frenzied customers visited supermarkets an extra 13 million times as they hurried to stock up on World Cup viewing essentials, with alcohol the stand-out winner.”

The UK’s scorching summer with temperatures regularly in the high 20s also led to a jump in barbecue dining over the past month with sales of firelighters and fresh burgers leaping up by 47 per cent and 30 per cent.

Keith Richardson, from Lloyds Bank Commercial Banking, told the BBC that the data showed where the UK was spending its money, adding: “With the trend towards staycations and a weaker pound still attracting foreign visitors, supermarkets will be confident of keeping this good run going over the summer.”

Make the most of it while it lasts, folks – come December we’ll be longing for balmy summer evenings and Three Lions on repeat!

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